About Us

Vice President
Office Manager

Ms. Nancy Ulrich is the Founder and President of Ulrich Research Services, Inc. She is responsible for the day-to-day operations of the company in addition to the long-range planning and growth of Ulrich Research Services, Inc. Nancy is an experienced focus group moderator.

Prior to starting Ulrich Research Services, Inc. in 1981, Ms. Ulrich was the Director of Market Research for the WD-40 Company in San Diego, California (1973-1974), responsible for conducting research to transition an industrial and automotive product to the consumer market. Upon a military transfer to Georgia, Ms. Ulrich was employed by Professional Research Services, Inc., a privately held market research company in Atlanta, Georgia, specializing in public opinion, and governmental studies.

Jim Flagg is vice president and co-owner of Ulrich Research. He is responsible for project design, data analysis, and the presentation of study findings.

Jim received a B.A. in History from the University of New Hampshire in 1973. He obtained an M.A. in History at Indiana University (Bloomington, Indiana) in 1975, and completed an M.B.A. in Quantitative Business Analysis from Indiana University in 1979. Jim began his career as a Marketing Research Analyst with Armstrong World Industries in 1980. He was Manager of Marketing Research at Indiana National Bank from 1982 to 1984, and was Director of Marketing Research at Barnett Banks, Inc. in Jacksonville, Florida from 1984 to 1994. Jim was President of his own consulting firm, Flagg Marketing Research, Inc. from 1995 to 1998, when he joined Ulrich Research Services, Inc.

Jim has completed hundreds of business and consumer marketing research projects in a wide variety of industries. He has moderated over 700 focus groups with consumers, business decision-makers, and company employees. In addition to primary research techniques, he has extensive experience with statistical data processing, commercial databases, and secondary sources. He is a frequent guest speaker in classrooms and at professional meetings.